Jara Pascual is the Director of Collabwith and Coworkability, as well as author of the book “Innovation and collaboration in the digital era”. Jara is a consultant and professor at different universities, with over 15 years of experience in innovation management doing innovation cultural transformations and projects in corporate companies such as adidas Group, ECCO, Tommy Hilfiger, Calvin Klein, and R&D laboratories. She writes about innovation in different digital magazines and is a member of the board of the K4I Innovation Forum in the European Parliament, as well as an expert advisor on innovation in the European Parliament and the European Commission and Chair of the WG Innovation Ecosystems of the European IoT Alliance and Vocal at AMIT-MIT. Jara is originally a telecommunications engineer from Pompeu Fabra University, is a founder of the EuroSpaceHub, and has an MBA from RSM Erasmus University in Rotterdam.